Ford is eager to launch its new Fiesta subcompact in the US and to get the ball rolling, Ford has announced the "Fiesta Movement."
What is the Fiesta Movement? To launch the Fiesta in the US, Ford is going to be giving away 100 Fiestas to 100 lucky people. Each tech savvy person will have the car for six months and will be able to share their experiences with the car on social networking sites like Facebook, Flickr and YouTube.
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